**Tanger Outlets Expands Digital Presence with Enhanced Website**

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**Tanger Outlets Expands Digital Presence with Enhanced Website**

Tanger Outlets, a prominent name in the retail outlet industry, has recently revamped its website, https://tanger.com, to provide a more user-friendly experience for shoppers. The updated site features a streamlined design, making it easier for customers to browse premium brands and find the latest deals on their favorite items. With a focus on mobile optimization, the user interface caters to the growing trend of mobile commerce, ensuring shoppers can easily access discounts and information on the go.

The new website offers enhanced features such as an event calendar, location-based promotions, and a comprehensive store directory, highlighting Tanger’s commitment to improving customer engagement. As holiday shopping season approaches, Tanger aims to attract more online traffic and encourage visitors to its physical outlet locations across the United States.

Tanger Outlets faces stiff competition from other major players in the outlet retail market. Notable competitors include Simon Property Group’s Premium Outlets, which also boasts a strong online presence and offers various promotions. Another rival is Brookfield Properties with its Outlet Collection brand, which provides an extensive selection of discounts and a growing number of centers nationwide. Additionally, e-commerce giants like Amazon pose a challenge, continuously reshaping consumer expectations for convenience and pricing. As Tanger navigates this competitive landscape, the success of its website enhancements will be crucial in attracting both online shoppers and physical foot traffic to its outlet locations.

Link to the website: tanger.com

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