A new platform aimed at advancing the digital advertising landscape in Poland has officially launched: https://iab.org.pl. The website serves as a hub for knowledge sharing, networking, and best practices, catering to professionals in the advertising and marketing sectors. Managed by the Interactive Advertising Bureau (IAB) Poland, the platform aims to enhance the understanding and implementation of digital marketing strategies among Polish businesses.
Visitors to the site can access a wealth of resources, including research reports, industry insights, and guidelines on digital advertising standards. The platform also emphasizes fostering collaboration between brands, agencies, and media owners, thereby promoting a more transparent and effective advertising ecosystem.
In addition to educational content, iab.org.pl offers networking opportunities through events, webinars, and forums where members can connect, share experiences, and explore industry trends. The website’s launch comes at a crucial time when digital advertising is rapidly evolving, and businesses need reliable resources to navigate these changes.
As iab.org.pl establishes its presence, it faces competition from other industry players such as digital marketing associations and consultancy firms. Established platforms like the Polish Ad Network and Marketing Association have long provided resources and networking opportunities. Additionally, global entities like the IAB US and IAB UK also serve as benchmarks in the digital marketing domain, offering a plethora of resources and expertise that attract Polish advertisers looking for international standards and insights.
Link to the website: iab.org.pl
