The Hong Kong government has recently launched a new website, https://brandhk.gov.hk, to promote and support local brands. The website aims to showcase the diverse range of products and services available in Hong Kong, as well as provide useful information and resources for businesses and consumers.
The brandhk.gov.hk website features a user-friendly interface and intuitive navigation, making it easy for visitors to access information about local brands. The homepage highlights featured brands and provides links to explore different industries, such as fashion, electronics, and food and beverages. Users can also find detailed profiles of local businesses, including their history, product offerings, and contact information.
The website is more than just a directory of brands – it also offers valuable resources for entrepreneurs and start-ups. It provides information on government support schemes, financial assistance programs, and business development opportunities. Additionally, the website offers guidelines on intellectual property protection and brand management, helping local businesses safeguard their ideas and innovations.
One of the key competitors of brandhk.gov.hk is the Hong Kong Trade Development Council’s (HKTDC) website. HKTDC is a government-supported organization that promotes Hong Kong’s export business and offers trade-related services. The HKTDC website features a wide range of information on trade shows, market intelligence, and business opportunities. While brandhk.gov.hk focuses more on promoting local brands to consumers, the HKTDC website caters to international traders and businesses seeking to collaborate with Hong Kong companies.
Another major competitor in this space is the Hong Kong Economic and Trade Office’s (HKETO) website. The HKETO is responsible for promoting and facilitating economic and trade relations between Hong Kong and other countries. Its website serves as a hub for trade statistics, investment information, and official announcements. While brandhk.gov.hk focuses on branding and consumer-oriented content, the HKETO website provides a broader perspective on Hong Kong’s economic landscape.
Overall, the launch of the brandhk.gov.hk website signifies the government’s commitment to supporting and promoting local brands. It provides a valuable platform for businesses to showcase their products and services, while also offering useful resources for entrepreneurs. With its user-friendly interface and comprehensive content, brandhk.gov.hk aims to foster brand awareness and contribute to Hong Kong’s economic growth.
Link to the website: brandhk.gov.hk
