NATRUE, the global non-profit organization dedicated to promoting natural and organic cosmetics, has unveiled its new and improved website, providing consumers with a comprehensive resource for information on certified products. The redesigned website, available at https://natrue.org, features a user-friendly interface and an array of helpful tools to assist individuals in making more informed choices for their skincare needs.
The revamped website focuses on NATRUE’s mission to promote the use of natural and organic ingredients in cosmetic products, providing consumers with a verified certification system. Users can easily navigate through the site to locate certified products, search for approved brands, and learn about the stringent criteria that products must meet to bear the NATRUE seal. Visitors can also access educational resources, including articles on natural ingredients and their benefits, as well as information on the organization’s initiatives to protect the environment.
In addition to its informational value, the NATRUE website offers a user-friendly experience, with an intuitive design and easy-to-use search features. The platform allows users to filter search results based on specific requirements, such as vegan or cruelty-free options, making it simpler for individuals to find products that align with their personal values.
Competitors in the natural and organic cosmetic space include other certification bodies such as COSMOS-standard, ECOCERT, and Soil Association. These organizations also aim to ensure the authenticity and quality of natural and organic cosmetic products, providing similar certification systems and educational resources to consumers.
COSMOS-standard, for instance, emphasizes sustainable and organic ingredients, with guidelines covering not only raw materials but also packaging and manufacturing processes. ECOCERT focuses on certifying organic and natural cosmetics, while the Soil Association is well-established in the organic sector, certifying a wide range of products, including cosmetics. Each competitor brings its own unique approach and expertise to the industry, further expanding choices for consumers seeking natural and organic cosmetic products.
With the relaunch of its website, NATRUE continues to lead the way in promoting transparency and authenticity in the cosmetics industry. Empowering consumers with knowledge, the site ensures that individuals can make informed choices, contributing to a sustainable and healthier future.
Link to the website: natrue.org
