Area 120, an innovative website launched by Google, is revolutionizing the way we approach business ideas and incubate new projects. Developed by Google’s in-house incubator, this platform provides talented employees with the opportunity to pursue their passion projects, in turn fostering a culture of innovation within the company.
Rather than allocating resources outside of Google, Area 120 allows employees to work on their ideas while maintaining their jobs. This approach promotes a sense of autonomy and creativity, empowering individuals to transform their visions into reality. The website provides a supportive environment, including mentorship, access to resources, and an established network of peers to collaborate with on projects.
Competitors in the realm of internal innovation platforms include companies like Atlassian’s “ShipIt Days” and Facebook’s “Hackathons.” These platforms similarly encourage employees to think outside the box and develop new ideas. However, Area 120 distinguishes itself by providing long-term support for these projects. While other platforms focus on short bursts of creativity, Google’s Area 120 ensures that employees can dedicate more substantial time and effort to their endeavors.
Another competitor in the field is 3M’s “15% Time” policy, which allows employees to spend up to 15% of their working hours on personal projects. While this policy has led to successful innovations in the past, it lacks the dedicated resources and support system that Area 120 offers. With Area 120, Google aims to provide a more structured and nurturing environment, enabling employees to truly dedicate themselves to their passion projects.
Area 120’s commitment to fostering innovation from within has the potential to disrupt industries and drive meaningful change. By empowering employees to follow their creativity and explore unique ideas, Google is channeling internal talent in a way that is both sustainable and groundbreaking. The platform has already produced remarkable projects, and it is certain that there are many more thrilling innovations to come from within Google’s ranks.
Link to the website: area120.google.com
