In a bid to further expand its reach in the Middle East, Google has officially launched a localized version of its search engine in Egypt. The new website, https://google.com.eg, aims to provide users in Egypt with more relevant search results and improved user experience.
With this launch, Google aims to strengthen its position as the dominant search engine in Egypt. “We have seen significant growth in internet usage in Egypt, and it is important for us to cater to the needs of our Egyptian users,” said a spokesperson from Google. “By providing a localized version of our search engine, we hope to enhance the overall search experience for Egyptian users and better connect them with the information they seek.”
The Egyptian version of Google Search offers a range of features tailored to the needs of local users. This includes localized search results, language preferences, and the inclusion of popular Egyptian websites and content. Additionally, the website is available in both Arabic and English, allowing users to search in their preferred language.
While Google dominates the search engine market worldwide, it faces competition from local and regional players in Egypt. One notable competitor is the search engine, Bing, which is owned by Microsoft. Bing has made significant efforts to penetrate the Egyptian market and has gained a notable user base. Another local competitor is Yandex, a Russian search engine, which has also made inroads into Egypt.
Despite the competition, Google remains a preferred choice for many users globally due to its advanced search algorithm and extensive database. The localized search engine will further solidify Google’s position in Egypt and provide users with a more tailored search experience.
The launch of https://google.com.eg not only showcases Google’s commitment to the Egyptian market but also signifies the company’s ongoing efforts to provide users with more localized and customized search experiences. With this latest move, Google continues to reinforce its dominance in the search engine industry and cater to the specific needs of users in Egypt.
Link to the website: google.com.eg
