Function of Beauty, the pioneering online brand renowned for its customized hair and skin care products, is revolutionizing how consumers approach personal care. Founded in 2015, the company allows customers to create tailored formulations based on their individual needs and preferences, ranging from hair type to skin concerns. Users can complete a detailed quiz on the website, leading to products specifically formulated to promote their unique beauty goals, such as hydration, volume, and scalp health.
The brand has garnered considerable attention and loyalty, positioning itself as a leader in the growing trend of personalized beauty. However, it faces competition from other notable brands in the sector. Personalized skincare brand, Curology, offers custom formulations focused primarily on treating skin conditions like acne and aging. Similarly, Proven Skincare takes a science-driven approach by using machine learning to create personalized skincare routines based on individual skin profiles.
Another competitor, Mad Hippie, emphasizes natural ingredients and sustainability, appealing to eco-conscious consumers seeking customized but environmentally friendly options. As the personalized beauty market expands, Function of Beauty continues to innovate, enhancing its offerings with new ingredients and products, including eco-friendly packaging. These dynamic competitors highlight the diverse landscape of customized personal care, prompting brands to continually adapt to meet evolving consumer expectations and preferences.
Link to the website: functionofbeauty.com
