In an era where food waste has become a pressing issue, the website and app Too Good To Go (toogoodtogo.fr) is gaining significant traction in France and across Europe. Launched in 2016, the platform connects consumers with local restaurants, bakeries, and grocery stores to purchase surplus food at discounted prices. This not only helps reduce food waste but also offers consumers an affordable way to enjoy meals.
Users simply browse nearby participating businesses through the app, select a “surprise bag” filled with unsold food, and pick it up at a designated time. The initiative has garnered a following among environmentally conscious consumers, contributing to a more sustainable food ecosystem.
However, Too Good To Go faces competition from various similar platforms. Apps like Olio and Food for All also focus on reducing food waste by facilitating community sharing of surplus food. Olio emphasizes neighbor-to-neighbor sharing, allowing individuals to give away food they won’t consume, while Food for All partners with local eateries to offer discounted meals nearing closing time.
Moreover, larger companies, including Walmart and Tesco, have started implementing their own initiatives to combat food waste, creating their versions of surplus food programs. Despite the competition, Too Good To Go’s unique blend of convenience and community-oriented approach has solidified its position as a leader in the fight against food waste, inspiring a growing movement towards sustainability and social responsibility.
Link to the website: toogoodtogo.fr
