Best Western, one of the world’s largest hotel chains, has unveiled a revamped website aimed at providing a seamless and user-friendly experience to its customers. The new website, located at https://bestwestern.com, showcases a fresh and modern design, complete with enhanced functionality and intuitive navigation.
With its new look, Best Western aims to cater to the increasing needs and preferences of its tech-savvy customer base. The website has been optimized for mobile devices, ensuring a fluid user experience across all platforms. This move comes as the hotel industry continues to witness a shift towards online bookings and reservations.
The redesigned website features an improved search engine, allowing users to easily find and book their desired accommodations. Users can filter their search based on various parameters such as location, amenities, and price range, ensuring a customized booking experience. Furthermore, the website offers an interactive map that enables users to explore nearby attractions and points of interest.
Best Western has also integrated a comprehensive loyalty program into the website, empowering users to earn points and redeem rewards with each booking. This initiative is aimed at fostering long-term customer loyalty and enhancing the overall guest experience.
In a highly competitive market, Best Western’s new website launch places it in direct competition with other major players in the hospitality industry. Two primary competitors include Marriott International and Hilton Worldwide Holdings.
Marriott International is a global leader known for its extensive portfolio of brands, which includes Marriott Hotels, Sheraton, and The Ritz-Carlton. Hilton Worldwide Holdings, on the other hand, boasts an impressive presence with brands such as Hilton Hotels & Resorts, Waldorf Astoria, and Hampton by Hilton.
Both Marriott and Hilton offer their own user-friendly and visually appealing websites with extensive features and functionalities. These competitors have also successfully incorporated loyalty programs to attract and retain customers.
Best Western’s redesigned website is a strategic move to stay ahead in this competitive landscape. By enhancing user experience and incorporating personalized features, the hotel chain aims to establish itself as a frontrunner in the online hotel booking industry.
Link to the website: bestwestern.com
