Baidu has launched its new online complaint platform, Tousu, at https://tousu.baidu.com, designed to streamline the process of filing grievances against various services and products across China. This user-friendly website enables individuals to submit complaints, track their progress, and receive timely responses from companies. Given Baidu’s prominence in the Chinese internet landscape, Tousu benefits from significant visibility and a vast user base.
The platform aims to enhance accountability and consumer satisfaction by facilitating direct communication between customers and businesses. Users can detail their complaints, upload relevant documents, and categorize their issues for easier navigation. In an age where customer service is paramount, Tousu positions itself as a critical player in consumer advocacy.
### Competitors in the Online Complaint Space
Tousu faces competition from several other platforms that also focus on consumer rights and complaint resolution. Notable among them is 12315, a service run by the State Administration for Market Regulation, which allows consumers to report violations of their rights directly to government authorities. This platform has robust legal backing and credibility, appealing to users seeking formal resolution routes.
Additionally, platforms like Weibo and Xiaohongshu (Little Red Book) are gaining traction as venues for consumers to air grievances publicly. These social media channels allow users to share their experiences, mobilizing community support and pressuring companies to respond swiftly.
As the market matures, the competition among these platforms will likely intensify, pushing each to enhance response times and user engagement in the pursuit of ensuring consumer rights.
Link to the website: tousu.baidu.com
