In an era where design permeates every sphere of our lives, one website has taken it upon itself to delve into the often overlooked world of design narratives. 99% Invisible, a digital platform dedicated to uncovering the hidden stories behind the things we see and use every day, has become a beacon for design enthusiasts, curious minds, and lovers of stories alike.
Founded by Roman Mars in 2010, 99% Invisible has amassed a devoted following with its blend of captivating storytelling, immersive audio experiences, and thought-provoking articles. With a motto of “Always read the plaque,” the website explores everything from forgotten monuments and signage to the secrets of city planning, showcasing the beauty and significance of design in our world.
What sets 99% Invisible apart from its competitors is its ability to seamlessly blend the fields of design, history, and culture. Through engaging narratives and meticulous research, the website transcends the realm of mere design exploration, offering a deeper understanding of our surroundings and the impact of design choices on our lives.
Speaking of competitors, the field of design-focused websites is quite crowded. Platforms like Dezeen and Design Milk have established themselves as respected sources for design news and trends. While these competitors may excel in showcasing the latest designs and innovations, 99% Invisible takes a unique approach by focusing on the forgotten and overlooked aspects of design.
Furthermore, unlike other design-centric platforms that primarily rely on visual mediums, 99% Invisible’s distinct strength lies in its powerful audio storytelling. Through its acclaimed podcast, the website brings design narratives to life, offering a truly immersive experience that captivates listeners and fosters a deep connection with the stories being told.
In a world where design is all around us, 99% Invisible offers a refreshing perspective, showcasing the significance of the unremarkable and the coherence behind the chaos. With its unmatched storytelling prowess and commitment to unearthing hidden narratives, this website continues to fulfill its mission of making the invisible visible, one remarkable story at a time.
Link to the website: 99percentinvisible.org
