LinkedIn, the world’s largest professional networking site, has made its official entry into the Chinese market with the launch of its Chinese version, https://linkedin.cn. This move comes as a strategic effort by LinkedIn to tap into the enormous pool of professional talent in China, offering a platform for Chinese professionals to connect, network, and advance their careers.
https://linkedin.cn aims to provide all the features and services that LinkedIn users around the world have come to expect, while also catering to the unique needs and preferences of the Chinese market. With localized content and a user-friendly interface, the platform aims to bridge the gap between Chinese professionals and global opportunities.
The Chinese version of LinkedIn faces competition from other professional networking platforms in the country. One of its main competitors is Maimai, a homegrown networking app with over 60 million registered users in China. Maimai differentiates itself by focusing on connecting users with specific industries or professional communities, making it popular among niche groups. Additionally, Zhaopin, a leading job recruitment platform, also poses as a strong competitor to LinkedIn in China, as it offers a holistic approach by providing both job opportunities and networking features.
Another key competitor in the Chinese professional networking market is Tianji, which was acquired by LinkedIn in 2015. Known as “China’s LinkedIn,” Tianji has gained a significant user base and market presence over the years, making it a tough contender for LinkedIn’s Chinese version.
Despite facing stiff competition, LinkedIn’s entry into the Chinese market signifies the company’s commitment to expanding its global reach. With its extensive user base and rich resources, LinkedIn possesses the potential to establish itself as the go-to platform for professionals in China seeking to enhance their careers and expand their networks internationally.
As Chinese professionals increasingly recognize the value of networking and global opportunities, the launch of https://linkedin.cn provides a promising platform for them to showcase their skills, connect with industry experts, and explore new career avenues. With its localization efforts and focus on the unique needs of the Chinese market, LinkedIn hopes to differentiate itself from its competitors and become the preferred choice for professionals in China.
Link to the website: linkedin.cn
