Too Good To Go, a popular website and app, is revolutionizing the fight against food waste. Launched in 2015, the platform connects users to local restaurants, cafes, and bakeries, offering discounted surplus food that would otherwise go to waste. With more than 22 million users and expanding to 15 countries, Too Good To Go has quickly gained acclaim for its sustainable mission.
The concept is simple: users browse nearby establishments, place an order, and collect their meals during designated pickup times. By purchasing surplus food at reduced prices, individuals not only enjoy delicious meals but also contribute to reducing food waste. Moreover, this initiative allows restaurants to recover some lost revenue by selling their excess inventory instead of throwing it away.
What sets Too Good To Go apart from its competitors is its broad network of participating establishments. From trendy cafes to renowned food chains, the platform offers a diverse range of options for users to choose from. This variety ensures accessibility for all, regardless of dietary preferences or locations.
Despite its success, Too Good To Go is not without competition. One of its key rivals is Olio, an app that allows individuals to share surplus food directly with their neighbors. Although Olio operates on a smaller scale, it relies on community engagement to combat food waste. Another competitor is Karma, which focuses on partnering with grocery stores and supermarkets to sell surplus food. However, Too Good To Go’s extensive reach and establishment partnerships give it a competitive edge that is difficult to match.
In the battle against food waste, Too Good To Go is leading the charge. With its user-friendly platform, wide range of participating establishments, and dedication to sustainability, it is no wonder that millions of individuals have joined the fight. By simply ordering a meal through Too Good To Go, anyone can be part of the solution to a global problem.
Link to the website: toogoodtogo.com