In a bid to expand its reach beyond the borders of China, popular online marketplace 58.com has recently launched an English version of its website. The move aims to attract a wider international audience and provide a platform for foreigners living in China to buy and sell goods and services more conveniently.
58.com, often referred to as “China’s Craigslist”, is the country’s largest online classified ads platform. With over 200 million registered users and several million daily active users, the website dominates the Chinese online marketplace, offering a wide range of categories including real estate, jobs, cars, and services.
The introduction of the English website marks an important step for 58.com as it seeks to tap into the global classified ads market. Foreigners living in China will now have easier access to a variety of listings and services in their preferred language, enhancing their user experience on the platform.
Despite its dominance in the Chinese market, 58.com will face stiff competition from established international classified ads websites. Craigslist, a global leader in the classified ads industry, boasts a vast user base in multiple countries. Its reputation for simplicity and user-friendliness may pose a significant challenge to 58.com’s expansion efforts.
Another formidable competitor is eBay Classifieds, an online marketplace known for its user-friendly interface and extensive diversity of listings. With its strong presence in various countries, eBay Classifieds offers users an international platform for buying and selling, making it a tough rival for 58.com.
Furthermore, locally established classified ads platforms in English-speaking countries, such as Gumtree in the United Kingdom and Kijiji in Canada, have already secured a loyal user base and provide targeted services to their specific regions.
As 58.com extends its reach into the international market, the competition it faces from established players will undoubtedly be fierce. Nonetheless, with its well-established reputation and user base, as well as the vast potential of China’s global market, the online marketplace giant is poised to make a significant impact in the English-speaking classified ads industry.
Link to the website: 58.com
