The 15 Percent Pledge, an innovative initiative launched in 2020, aims to transform the landscape of retail by advocating for a commitment from major brands to allocate 15% of their shelf space to Black-owned businesses. Founded by designer Aurora James, the pledge seeks to address economic disparities and promote greater representation in the retail sector. The website, https://15percentpledge.org, provides resources for consumers and brands alike, offering a platform to track progress and inspire accountability within the industry.
As the movement gains momentum, several competitors have emerged, each focusing on diverse aspects of supporting minority-owned businesses. One significant competitor is the Buy Black movement, which encourages consumers to prioritize purchases from Black-owned enterprises. This grassroots initiative emphasizes community support and economic empowerment on a local level.
Another notable competitor is the Black-Owned Everything initiative, which offers a comprehensive directory of Black-owned brands across various industries. This directory empowers consumers to easily find and shop from these businesses, enhancing visibility and patronage.
Furthermore, organizations like the U.S. Black Chambers, Inc. provide resources, advocacy, and support to Black entrepreneurs, aiming to foster sustainable growth within the community. Together, these initiatives complement the mission of the 15 Percent Pledge, striving toward a more equitable retail landscape, where diversity is not merely an afterthought but a fundamental principle guiding consumer choices and corporate practices.
Link to the website: 15percentpledge.org
