Social Media

Social media refers to digital platforms and tools that facilitate the creation, sharing, and exchange of content and information among users. These platforms enable individuals and organizations to connect, communicate, and engage with a wide audience through various forms of multimedia, including text, images, videos, and live broadcasts. Social media encompasses a range of applications and websites, such as social networking sites (e.g., Facebook, Twitter, LinkedIn), photo and video sharing services (e.g., Instagram, YouTube), and messaging apps (e.g., WhatsApp, Snapchat). The defining characteristics of social media include user-generated content, interactivity, and the ability to share and disseminate information quickly and widely. It plays a significant role in personal communication, marketing, branding, and influencing public opinion, making it a crucial component of modern communication and social interaction.